What if watch companies created a custom design system -like what Nike does with ‘Nike ID’ and most recently luxury house Louis Vuitton’s ‘Custom To Fit’ program.

I came across this very cool post by ablogtoread.com called “Watch What-If”

Watch What-If is a special column on aBlogtoRead.com that asks the playful question “what if an iconic watch you know and love was offered in a different style?” The idea embraces a good timepiece’s core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and experimentation. The original design we work off of will always be at the bottom of the article. The designs are brought to life by Beau Hudspeth who does the artwork and concepting after he and I choose the models and styles to focus on. These “special design experiments” are extremely time consuming and labor intensive but we hope you enjoy the results.

THE ORIGINAL